Berrak Now Has a New Face…
Berrak Pasta has just recently changed its brand image and can now be found on supermarket shelves with its new logo and packaging. The new face of Berrak Pasta that defines the product quality and brand identity has been introduced with its much acclaimed new logo, embodying the elements of nature with its colors and design.
Alongside the logo, another element that catches the eye on the redesigned packaging is the illustration right under the logo itself… The completely hand drawn illustration is the unique reflection of “Miss Pasta” concept that is identified with Berrak Pasta.
“Miss Pasta”, which has been used in all communication activities since 2005, especially in advertisements in national media, is now a household symbol that defines Berrak Pasta.
Berrak, Around the Globe…
Tekinak Food Industry and Trade Co. Inc. first ventured into the industry with flour production in 1984, and since 1995, the range of products produced under three different brands, namely “Berrak Pasta-Flour-Semolina”, “Gül Pasta”, and “Pasta Rino”, have been reaching consumers in Turkey and around the globe.
The resources allocated for infrastructure, the renewed production facilities, the quality control units, and the Anatolian durum wheat, all come together to help Berrak Pasta to produce delicious tastes with high standards and make Berrak Pasta an essential ingredient of memorable meals.
In addition to reaching consumers in every corner of Turkey thanks to a network of over 60 dealers and distributors spread across the country, Berrak Pasta exports its products to more than 75 countries.
As the volume of pasta export from Turkey steadily increases, Berrak Pasta continues to be the number one pasta exporter in the region, which also calls for setting higher goals on our behalf.
Berrak, as one of the few companies in Turkey doing business in pasta, flour, and semolina industry with integrated production, follows the industry trends and keeps its facilities up-to-date. With added machinery in 2012, our production capacity has been significantly increased.
The great value we invest into our brand enables us to produce high quality products, which are certified by TSE (Turkish Standards Institution), ISO 9001:2008 and have ISO 22000:2005 Food Safety Quality Management System certificates.
Human health is our utmost priority, and in Berrak production facilities, we make sure that a hygienic environment is maintained in all stages of production.
We are well aware that the future of Turkey lies in good education, and accordingly, we continually contribute to educational activities in our region.
By taking part in major exhibitions around the world, like the ones in Dubai (Gulfood), Japan (Foodex), France (Sial), and Germany (Anuga), Berrak introduces its products to greater masses, and we take legitimate pride in owning such brands that are in demand from every part of the world, thanks to the delicious taste and high quality of our products.